Military brands
Through the commercialisation of the term «Swiss Army Knife» in the USA, the first military brand of the Swiss Confederation was created in the period after the Second World War.
Military brand communications
New website «Military brands» shows armasuisse’s implementation of the military brand strategy
The Federal Office for Defence Procurement armasuisse is responsible for the protection, defence and licensing of the military brands, in particular «Swiss Army», «Swiss Military» and «Swiss Air Force».
New licensee for the «Swiss Military» brand
The Federal Office for Defence Procurement armasuisse has signed a contract for the «Swiss Military» brand with the company Kambly SA as a new licensee.
Contact
Specialist department for law, transport and duty
Guisanplatz 1
3003 Bern
Guisanplatz 1
3003 Bern