armasuisse combats brand piracy in China
The market entry of the official licence holder swiss brands AG with SWISS MILITARY DESIGN drinking bottles and outdoor clothing and footwear in China is having undesirable preliminary effects. An extensive network of unauthorised licensees and distributors has entered the market, offering SWISS MILITARY products on various online platforms and in various department stores. These derive their authorisation from counterfeit certificates with armasuisse as the licensor or swiss brands AG as the authorised sub-licensee.